Jiaqi Yu

Hello! I am Jiaqi[1], a PhD candidate in Marketing (CB) at Chicago Booth. I am the AMA-Sheth Doctoral Fellow of Chicago Booth in 2024. 

I am mainly interested in how consumers interpret and respond to marketing signals and cues. My research has been published in the Journal of Consumer Research (JCR) and the Journal of Social and Personality Psychology (JPSP). 

I earned my M.A. degree in Social Sciences from the University of Chicago and my B.A. degree with Honors in Psychology from Northwestern University[2]. 

In my free time, I enjoy exploring unfamiliar neighborhoods[3] and learning languages. I have a Yorkie named Evan who happens to have wavy and cotton coat[4]. 

NOTES (I am a researcher, hence this section).

[1] You can pronounce my first name like "Jackie." 

[2] So...ask me about Chicago!

[3] I think this is the best way to get to know a city and its culture. 

[4] This seems to be very rare. I'm always intrigued by Evan's uniqueness.